So here we are, a week after a British rider won the world's greatest race and with cycling enjoying more popularity than ever before in Britain - and there's a major, international race going on courtesy of the Olympics. Great. Loads of people will be watching.
Which means loads of people will have just heard Chris Boardman's idiotic and destructive suggestion that the reason Jeannie Longo is still taking part in - and winning - races at the age of 54 must mean that women's cycling isn't as competitive as the men's.
Anyone who has ever watched a women's bike race will know that this is about as wrong as it's possible to be - so it's a pity that absolute morons come out with such utter tripe and discourage people who haven't seen a women's race before from doing so. It's precisely because of the smaller audiences, caused by this sort of thing, that women's cycling has difficulties in attracting sponsors and teams exist of annual budgets that wouldn't even cover the cost of the mood lighting on Sky's team buses.